On Sunday, 67 families in the Orlando area welcomed “Fifth Third Babies” born on Fifth Third Day (5/3) and received a special surprise from Fifth Third: a $1,053 contribution toward their newborn’s 529 college savings plan.

In addition to a $1,053 Gift of College voucher, each family also received a care package with baby essentials. Labor & delivery care team members at each participating hospital also received tokens of appreciation from Fifth Third.

May 3 (5/3 on the calendar) is a day celebrated by Fifth Third annually with community service and giving activities across the nation. This year it was Orlando’s turn to celebrate. Since 2017, Fifth Third Babies has provided $733,000 in college‑savings support to families across more than 135 hospitals in eleven cities.

“Fifth Third Day – May 3 – is a day we celebrate across the nation by showing up for our communities in meaningful ways,” said Scott Daigle, Fifth Third Regional President. “Supporting Orlando-area families on one of the most important days of their lives is a small but powerful way we can help invest in a brighter future for the next generation.”

Added Joshua Montemayor, Chief Operating Officer at Winnie Palmer Hospital for Women & Babies: “At Orlando Health, we are dedicated to providing the highest quality care for our newest arrivals and their families from the very first moment. This generous collaboration with Fifth Third Bank allows us to extend that care even further into the future. By investing in the long-term success of our ‘May 3rd babies’ across Winnie Palmer Hospital, Lake Mary Hospital, and South Lake Hospital, Fifth Third Bank is helping us provide these families with a head start on a bright and promising educational path.”

Fifth Third Babies also took place this year at hospitals in Cincinnati, Chicago, Detroit and Nashville – welcoming a total of 222 babies (including those from Orlando). Across Fifth Third’s 15‑state footprint, employees will also mark “Fifth Third Day” through volunteerism and giving activities beginning May 4 and extending throughout the month.

From May 3-29, families nationwide can enter for a chance to win one of 53 $1,053 Gift of College vouchers through a public social media sweepstakes. Winners will be selected on 529 Day, or May 29 on the calendar. More information and full sweepstakes rules are available online at 53.com/babies.¹

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies^® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ^® Global Select Market under the symbol “FITB.” Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

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