As Dash Sports celebrates its 20th anniversary, owner Kimberly Grogan is reflecting on the journey that transformed a small 400-square-foot store in the NTC into a beloved business rooted in community, perseverance, and passion.
Looking back on those early days, Kimberly remembers the fear and uncertainty that came with taking such a big leap. One of the very first inventory purchases — a $500 order of Timex watches — felt enormous for the tiny shop just getting started. In those days, her young son Gavin would often nap in the back room while she worked tirelessly to build the business. Today, Gavin stands 6’1”, serving as a reminder of just how much time, dedication, and life have grown alongside the store.
Over the past two decades, Dash Sports has become more than just a retail shop. Kimberly credits the many incredible employees who helped shape the business into what it is today, along with the countless customers who became lifelong friends along the way.
The journey was filled with long nights rearranging merchandise to maximize every inch of space, counting inventory, learning new systems, adapting to evolving technology, and constantly striving to improve. Through every challenge, Kimberly remained committed to creating a welcoming and trusted place for runners, walkers, and athletes alike.
One particularly meaningful moment came at 5 am on October 10, 2024, when Kimberly sat at her kitchen table sketching and measuring fixtures for the new Winter Garden location — a dream milestone for any retail store owner.
Despite the hard work and sleepless nights, Kimberly says she would not trade the experience for anything.
The business, she shared, gave her the opportunity to live the life she always wanted — balancing motherhood with entrepreneurship while building a career she truly loves.
Kimberly also expressed heartfelt gratitude to the customers who have supported Dash Sports throughout the years by trusting the team with their feet, fitness goals, and continued loyalty. She says there is still joy in opening new inventory, helping customers find the perfect shoes, and working alongside a dedicated team each day.
Most importantly, Kimberly credits her faith for guiding her path over the last 20 years and for continuing to bless the work that brings her such fulfillment.
With gratitude for the past and excitement for the future, Dash Sports now looks ahead to the next 20 years of serving the community
